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I was approached to revamp the Squarespace website, built inhouse. The issues were that many staff had dipped into the site to add content, change layouts and populate other pages with more information. This site eventually lost all the design aspect and looked very content heavy on a wide single column, making it difficult to read. Customers would lose interest, therefore any hits would become very low with the lack of retaining customers in order to follow through any call to action buttons.
I was delighted to have a clean sheet and implement my own design ideas. After research and brainstorming, I came up with an interesting hexagon concept, based on the hexagons in their logo. I refreshed the whole look and feel, built more CSS styles and typographic changes in order to give a whole new fresh look. I created more clearer navigation with the call to action buttons easier to see.
- Website Design