While freelancing with the team at Elvis, I was brought in to help bring a Cadbury campaign visual to life—transforming a rough scamp into a fully developed creative asset for use across both digital and large-format print media. 

Much of the source material provided was low resolution or fragmented, so I leaned heavily on Adobe Photoshop to rework, upscale, and repurpose these elements into high-impact visuals. By combining detailed retouching, compositing, and layout work, I was able to craft artwork that not only stood up technically for large print use but also carried strong visual storytelling across all campaign formats.

Client

Cadbury's

Category

OOH and exhibitions

Software

PhotoShop & Illustrator