I was given the exciting creative opportunity to bring the new Haribo Easter Basket campaign to life, working from an initial designer’s scamp to complete the full visual execution. This included developing the full box cutter design for the basket itself, ensuring it was both functional and visually appealing for families and children.

In addition, I designed all supporting materials inside the basket, including an activity booklet packed with Easter-themed puzzles and games, and a set of recipe cards with fun ideas using Haribo sweets. I ensured all elements were bright, engaging, and aligned with the Haribo brand’s playful tone.

A key part of the project was developing a bespoke campaign logo, created specifically for this Easter edition, which tied together the whole promotion visually and gave it a unique seasonal identity.