I created the branding and packaging design for a bold new range of crisps aimed at Gen Z snackers and the sociable pub crowd.

The brief was to create something eye-catching, fun, and full of flavour—both visually and tonally.

The crisp packs feature punchy colourways and playful, vintage images inspired by the 1920’s, designed to stand out behind the bar or on the shelf. The branding strikes a balance between modern and nostalgic, capturing a lively, carefree energy to appeal to younger audiences while feeling right at home in a traditional pub setting.

The logo was developed from an early client sketch and reimagined to complement the flavour-led themes and character of the brand. This is waiting upon launch.