Partnered with Eden Coffee to evolve their brand into a premium, health-led identity by delivering innovative creative concepts and overseeing the entire print production process. Leveraging my expertise in print management, I coordinated closely with suppliers and printers to guarantee high-quality finishes and timely delivery, while maintaining brand integrity and cost-efficiency throughout the production lifecycle.

Working from a supplied logo, I expanded the brand language and applied it across a full suite of packaging formats—stand-up pouches, retail boxes and adhesive labels—each tailored for different product lines and retail environments. I explored tactile, sustainable substrates to reflect the brand’s clean-living ethos, integrating matte finishes, subtle foils and spot varnishes for shelf impact. Collaborated closely with printers and suppliers to refine dielines, colour profiles and production specs, ensuring consistency across SKUs while elevating Eden’s visual appeal in the wellness space.