Ensuring full alignment with the refreshed O2 brand identity, I created a visually engaging infographic that highlights the various sectors within community and customer services. The design incorporated key elements from the updated brand system, such as the renewed colour palette, modernised typography, and fluid graphical elements inspired by oxygen bubbles, all of which reflect O2’s evolved tone of voice and visual language.

The page layout was developed in InDesign, focusing on a clear visual flow and the inclusion of key messaging. I integrated custom bubble graphics created in Photoshop, working closely with copywriters and stakeholders to ensure important content was highlighted. Warped text was applied within the bubbles in line with brand guidelines, adding visual interest while maintaining consistency across the design.