To support the O2 Open campaign, I designed a digital ad that brought the refreshed O2 brand identity to life. The layout embraced the new visual language, incorporating fluid oxygen bubble graphics, the updated blue colour palette, and modern, clean typography to reflect the brand’s digital-first and human-centred approach.

To create the signature warped oxygen bubbles, I used Photoshop in line with O2’s brand technical guidelines. These instructions detailed the correct use of transparency, warp and light effects to give the bubbles their distinctive depth and movement. This approach ensured the visual elements not only matched the refreshed look but also maintained brand consistency across various touchpoints.